MeNEW is the first digital menu platform specifically designed for cafes and restaurants. Our mission is to revolutionize the dining experience by offering innovative and interactive digital solutions.The development of the Mehnu idea was initiated by Arash Masihpour in August 2016. After extensive research and exploration in this fascinating industry, he recognized the need for a more efficient and engaging method of presenting menus in cafes and restaurants.Inspired by the possibilities of digital technology, he aimed to create a platform that could enhance the dining experience for both customers and restaurant owners alike.
Our team's mission is to provide advanced digital tools to cafes and restaurants that enhance customer engagement and simplify operations. We envision a future where every restaurant can leverage technology to deliver a better experience. The MeNEW team is made up of individuals whose favorite pastime is exploring restaurants. Each team member can share a list of the best restaurants and cafes with you, each unique yet representing the very best.
Our team has thoroughly recognized the gap left by modern technologies (digitization) in this vast and highly potential industry.Six years ago (in 2017), Mehnu wrote in its business plan under the vision and mission statement:
"The digital menu revolution is when restaurants see a digital menu as a necessity, just like purchasing dishes and stoves during their setup process."
Before the COVID-19 pandemic, we were fully aware of the future potential of this idea and how it differed from other solutions in the restaurant industry. We recognized that the best time for restaurants to embrace digitization was through personalized digital menus. This digital environment serves as a space to address hundreds of needs for both restaurant owners and customers—needs that they might not even realize yet. Our biggest challenge over these 7 years was eliminating paper menus. It was an incredible achievement for us to remove paper menus from ten restaurants even before the pandemic. Today, people don't just go to restaurants to eat; restaurants have become places to experience joy, yet a lack of engaging elements and gamification is deeply felt. With this belief, our primary motivation has been to make dining out and restaurant management more exciting. It's as if we aim to make going to a restaurant more enjoyable and managing a restaurant as simple and delightful as playing a restaurant simulation game.
Are you ready to transform your menu into a digital masterpiece? Contact us today to schedule a demo and see how MeNEW can help your business thrive.
For more information, get in touch with us. We eagerly look forward to collaborating with you!